2K has dropped a new NBA 2K27 “Time to Ball” commercial featuring NBA 2K27 cover athlete, Victor Wembanyama and more NBA stars. Throughout the 30-second spot, NBA stars Bam Adebayo, Tyrese Haliburton, Tyrese Maxey, and more make cameos.
The commercial opens in an NBA fan’s bedroom decorated with basketball posters – including Victor Wembanyama featured on a 2K27 cover – before rapidly cutting across a vibrant mix of real-world and virtual basketball culture.
Intercut with NBA 2K27 gameplay footage of dunks and blocks, the commercial builds around a rhythm declaring that “ball is life, ball is love, ball is all,” concluding with the “Ball Over Everything” to celebrate the game’s official release and the start of the NBA regular season.
